Features that have proved to enhance user experience in the past weeks
Call logs: Due to the increasing need to keep journalists up to date, it’s often challenging using traditional methods to maintain an aligned company message and to ensure everybody within the business is aware of the “lines to take”. With COLIN, call logs can be created after every interaction with a journalist. Call logs can assist businesses in many different ways. Firstly, they provide a clear overview of all the outgoing communications. Secondly, you can filter the logs based on journalist, outlet, owner or status to find the right information very quickly.
Statistics and reporting: Every Press Office has been swamped with press enquiries in the past few months. Press teams are suffering from an increased level of pressure and it has been tricky to stay efficient and effective. Additionally, it has been challenging for managers to support their team and keep an eye on every individual’s workload since working remotely became the new norm. The statistics feature has been a tremendous help to gain valuable insights into the efficiency of specific teams and identify pressure points. Managers can oversee the time to close a call and the effectiveness of a team by measuring the impact that certain interactions had on a story.
News Desk: The News Desk provides a transparent view of a users’ workload. The dashboard is designed to give the user a complete overview and set up correct planning. All the call logs, bids, submissions and forecast items appear together, providing an overview of current and future activities. Even the busiest day will become crystal clear with this feature.
Get in touch with our team today if you would like more information or would like a free trial of COLIN.